Pfizer has hit a new low. No, I'm not talking about their stock price. I'm talking about their advertising.
For the uninitiated, the spot (below) begins with the banal joviality of an Applebee's babyback rib commercial. We see five men, sitting in an old barn, playing their instruments, taking turns on vocals. If you think they're singing about serving food, you're very, very, very wrong.
After the first few bars, you realize they're talking about Viagra. That's when I start to cringe. Not because it's an ED commercial - there is an abundance of them out there - but because of the smiley, unreserved nature in which these men are singing to each other about Viagra.
For a second, I'm trying to realistically think how such an event could ever occur in real life. "Hey Bob, if you're not too busy fixing your car this weekend, me and the guys are going to start a jug band. Walt's got a great new piece on Viagra. Swing on by with your eight foot tall sting bass. Buh bye."
Did I mention that this also sullies the good work of the King?
Tuesday, December 11, 2007
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2 comments:
Great find. Terrible commercial. Supposedly Pearl Jam turned down $10M from Pfizer for the rights to the song Alive for the launch of Viagra. Thank goodness.
The day when Pearl Jam sells out to a pharma company is a sad day indeed.
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