Thursday, August 7, 2008

New Automobile Business Model?

ChryslerImage via WikipediaYou can't dispute that Detroit's future looks pretty bleak. Given an industry with such heavy capex requirements and long lead times, you'd be correct to assume that there is little the industry can do in the short term to turn around sagging profits. However, here's one idea that is pretty interesting...

Chrysler, which is owned by private equity giant, Cerberus Capital, just announced a closer relationship with Nissan. It appears that Nissan's great technology and manufacturing base may be combined with Chrysler's mixed bag of Jeep (+), Dodge, (~) and Chrysler (-) brands. Could this type of contract manufacturing relationship be the future for the struggling auto industry?
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