Chrysler, which is owned by private equity giant, Cerberus Capital, just announced a closer relationship with Nissan. It appears that Nissan's great technology and manufacturing base may be combined with Chrysler's mixed bag of Jeep (+), Dodge, (~) and Chrysler (-) brands. Could this type of contract manufacturing relationship be the future for the struggling auto industry?
Thursday, August 7, 2008
New Automobile Business Model?
Chrysler, which is owned by private equity giant, Cerberus Capital, just announced a closer relationship with Nissan. It appears that Nissan's great technology and manufacturing base may be combined with Chrysler's mixed bag of Jeep (+), Dodge, (~) and Chrysler (-) brands. Could this type of contract manufacturing relationship be the future for the struggling auto industry?