Here's Andrew's latest article, specifically on how to innovate during a recessionary environment. If you're running a business, Andrew's piece should be a good guidepost for these tough times. I would also recommend John Quelch's piece on marketing during a recession.
Thursday, October 23, 2008
Reblog: Innovating Through Recession
Here's Andrew's latest article, specifically on how to innovate during a recessionary environment. If you're running a business, Andrew's piece should be a good guidepost for these tough times. I would also recommend John Quelch's piece on marketing during a recession.