Image via WikipediaIt's not often that I post on a company's quarterly earnings, but Kraft's Q2 announcement shows continued evidence that marketing is an investment, not an expense. For those of us who have experienced the Kellogg marketing education, this statement is far from controversial. However, I've learned that this is not a common maxim across American corporations. As Kraft's recent performance suggests, without strong brand building, people would more likely choose private label foodstuffs to feed their families.
