Over the last twelve months, and especially around last year's SuperBowl, the advent of "user generated content" became one of those hackneyed marketing phrases that can induce nausea. While I have no doubt that "UGC" will continue to grow as consumers become more internet friendly, technically savvy, and openly creative, I don't personally think that UGC would ever seriously threaten or out-pace, as some prophesized, the established creative talent machine (e g. ad agencies, movie studios).
The advent of "mash-ups," which is often exhibited as a grafting of two or more media "mashed" or combined, is one of the more interesting trends. Like UGC, it's produced by your average tech savvy consumer, however it usually sources some pre-existing media. Like the clips below show, mash-ups are a fun way to enjoy snippets of your favorite entertainment. I hope you get some laughs out of this James Earl Jones mash-up...
Thursday, January 3, 2008
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