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This past April, Microsoft purchased one of my favorite travel sites, Farecast.com. Farecast no longer looks like itself, and has MSFT logos tattooed all over its homepage. I wondered to myself, does the Farecast user care about this management change, or do they prefer to obtain travel information from an independent and trusted source.
Though this data is not scientific, it looks like Farecast users have started to drop. There are certainly other reasons why this could have happened (e.g travel seasonality), so stay tuned to this integration.
1 comments:
Hi Dutch,
First, thanks for being a Farecast fan! Regarding the trends you're seeing on Compete.com, it's unfortunately not accurate because as part of our transition from Farecast to Live Search Farecast, we also changed our domain to http://farecast.live.com and have begun to forward users there as of 5/21. What this means is that Compete is only seeing a very limited set of the traffic that hits Farecast.com since we have transitioned most of our traffic to go directly to farecast.live.com. On compete, they only provide domain level stats so you aren't able to accurately break out the traffic between live.com and farecast live or any other sub-domain of live.com for that matter. Hope that helps and as an FYI, we're as strong as ever with great traffic due to the continued support of fans like yourself.
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