Image by Getty Images via DaylifeSo, Orn beat me to the punch in highlighting a new article by one of my favorite Kellogg profs, Andrew Razeghi. He's a great professor, both the type of person who is both extremely intelligent in his many areas of expertise - growth, strategy, creativity and innovation - and an all around solid guy who is happy to hear new ideas.
Here's Andrew's latest article, specifically on how to innovate during a recessionary environment. If you're running a business, Andrew's piece should be a good guidepost for these tough times. I would also recommend John Quelch's piece on marketing during a recession.
Thursday, October 23, 2008
blog comments powered by Disqus