I can't say enough about this site (www.brandtags.net). Simply put, the consumer perception is the brand reality. Brand Tags lets you peer into the collective perception of thousands, and the results are quite revealing.
That said, I wanted to check and see what the brand reality of companies where my various friends work. Here's the top 3 tags for each one...
3M: Tape, Sticky, Post-it
Adobe: Photos, PDF, Acrobat
Apple: Cool, Mac, iPod
Fidelity: Money, Insurance (?), Investment
Ford: Car, America, Truck
Google: Search, God, Awesome
Microsoft: Windows, Evil, Monopoly
MLB: Boring, Baseball, Steriods
Sears: Cheap, Old, Appliance
Target: Cheap, Bullseye, Design
Dutch Evans: Wicked Awesome
Saturday, May 24, 2008
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