Buzzed Goats

It's always intrigued me how we have evolved our collective "menu" of food options over time. I recently heard about coffee's origins on NPR, and it makes for a great story. As the story goes, an Ethiopian farmer noticed that his goat herd became highly agitated after consuming a certain berry. From there, this farmer evidently initiated the consumption of a good that most people can't live without.

Though the coffee chain world is already crowded, sounds like there is a branding opportunity here too.

Story here.

[via extratexture.com]